Step 3 · Market it

Listing kit

172 ac in Collier County, FL. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$639,500

$3,719/ac comp value

Quick-sale price

$563,000

12% under comp value for speed

Comp basis

recorded sales in the market