Step 3 · Market it

Listing kit

3.74 ac in Essex County, MA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$122,000

$32,583/ac comp value

Quick-sale price

$107,500

12% under comp value for speed

Comp basis

recorded sales in the market