Step 3 · Market it

Listing kit

174 ac in Essex County, MA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$3,093,500

$17,756/ac comp value

Quick-sale price

$2,722,500

12% under comp value for speed

Comp basis

recorded sales in the market