Step 3 · Market it

Listing kit

4.00 ac in Franklin County, MA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$103,000

$25,800/ac comp value

Quick-sale price

$90,500

12% under comp value for speed

Comp basis

recorded sales in the market