Step 3 · Market it

Listing kit

74.50 ac in Franklin County, VA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$500,500

$6,717/ac comp value

Quick-sale price

$440,500

12% under comp value for speed

Comp basis

recorded sales in the market