Step 3 · Market it

Listing kit

154 ac in Johnson County, IA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$967,000

$6,281/ac comp value

Quick-sale price

$851,000

12% under comp value for speed

Comp basis

recorded sales in the market