Step 3 · Market it

Listing kit

580 ac in Lake County, FL. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$4,542,000

$7,836/ac comp value

Quick-sale price

$3,997,000

12% under comp value for speed

Comp basis

recorded sales in the market