Step 3 · Market it

Listing kit

212 ac in Lee County, FL. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$2,046,500

$9,671/ac comp value

Quick-sale price

$1,801,000

12% under comp value for speed

Comp basis

recorded sales in the market