Step 3 · Market it

Listing kit

317 ac in Lee County, FL. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$2,547,500

$8,024/ac comp value

Quick-sale price

$2,242,000

12% under comp value for speed

Comp basis

recorded sales in the market