Step 3 · Market it

Listing kit

1.80 ac in McKean County, PA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$19,000

$10,455/ac comp value

Quick-sale price

$16,500

12% under comp value for speed

Comp basis

recorded sales in the market