Step 3 · Market it

Listing kit

681 ac in Monterey County, CA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$3,075,500

$4,517/ac comp value

Quick-sale price

$2,706,500

12% under comp value for speed

Comp basis

recorded sales in the market