Step 3 · Market it

Listing kit

4.13 ac in Polk County, FL. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$17,000

$4,073/ac comp value

Quick-sale price

$15,000

12% under comp value for speed

Comp basis

recorded sales in the market