Step 3 · Market it

Listing kit

1.55 ac in Polk County, FL. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$7,500

$4,691/ac comp value

Quick-sale price

$6,500

12% under comp value for speed

Comp basis

recorded sales in the market