Step 3 · Market it

Listing kit

4.27 ac in Polk County, FL. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$21,500

$5,047/ac comp value

Quick-sale price

$19,000

12% under comp value for speed

Comp basis

recorded sales in the market