Step 3 · Market it

Listing kit

117 ac in Polk County, FL. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$301,500

$2,581/ac comp value

Quick-sale price

$265,500

12% under comp value for speed

Comp basis

recorded sales in the market