Step 3 · Market it

Listing kit

18.37 ac in San Diego County, CA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$172,000

$9,375/ac comp value

Quick-sale price

$151,500

12% under comp value for speed

Comp basis

recorded sales in the market