Step 3 · Market it

Listing kit

159 ac in San Juan County, NM. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$194,500

$1,226/ac comp value

Quick-sale price

$171,000

12% under comp value for speed

Comp basis

recorded sales in the market