Step 3 · Market it

Listing kit

198 ac in Clay County, KY. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$658,000

$3,326/ac comp value

Quick-sale price

$579,000

12% under comp value for speed

Comp basis

recorded sales in the market