Step 3 · Market it

Listing kit

18.63 ac in Essex County, MA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$552,500

$29,647/ac comp value

Quick-sale price

$486,000

12% under comp value for speed

Comp basis

recorded sales in the market