Step 3 · Market it

Listing kit

0.40 ac in Essex County, MA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$24,000

$60,495/ac comp value

Quick-sale price

$21,000

12% under comp value for speed

Comp basis

recorded sales in the market