Step 3 · Market it

Listing kit

428 ac in Essex County, NY. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$1,343,000

$3,141/ac comp value

Quick-sale price

$1,182,000

12% under comp value for speed

Comp basis

recorded sales in the market