Step 3 · Market it

Listing kit

2.80 ac in Imperial County, CA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$33,000

$11,824/ac comp value

Quick-sale price

$29,000

12% under comp value for speed

Comp basis

recorded sales in the market