Step 3 · Market it

Listing kit

422 ac in Imperial County, CA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$2,413,500

$5,721/ac comp value

Quick-sale price

$2,124,000

12% under comp value for speed

Comp basis

recorded sales in the market