Step 3 · Market it

Listing kit

20.40 ac in Lee County, FL. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$233,500

$11,450/ac comp value

Quick-sale price

$205,500

12% under comp value for speed

Comp basis

recorded sales in the market