Step 3 · Market it

Listing kit

497 ac in McLean County, IL. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$928,000

$1,868/ac comp value

Quick-sale price

$816,500

12% under comp value for speed

Comp basis

recorded sales in the market