Step 3 · Market it

Listing kit

131 ac in McLean County, IL. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$306,000

$2,333/ac comp value

Quick-sale price

$269,500

12% under comp value for speed

Comp basis

recorded sales in the market