Step 3 · Market it

Listing kit

203 ac in Merced County, CA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$2,269,000

$11,164/ac comp value

Quick-sale price

$1,996,500

12% under comp value for speed

Comp basis

recorded sales in the market