Step 3 · Market it

Listing kit

638 ac in Merced County, CA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$4,772,000

$7,480/ac comp value

Quick-sale price

$4,199,500

12% under comp value for speed

Comp basis

recorded sales in the market