Step 3 · Market it

Listing kit

185 ac in Monterey County, CA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$1,610,000

$8,716/ac comp value

Quick-sale price

$1,417,000

12% under comp value for speed

Comp basis

recorded sales in the market