Step 3 · Market it

Listing kit

198 ac in Monterey County, CA. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$840,500

$4,240/ac comp value

Quick-sale price

$739,500

12% under comp value for speed

Comp basis

recorded sales in the market