Step 3 · Market it

Listing kit

1.52 ac in Santa Rosa County, FL. Copy priced off your comps — not guesswork — ready for the MLS remarks, a land group post and your cash-buyer list.

Suggested list

$21,000

$13,767/ac comp value

Quick-sale price

$18,500

12% under comp value for speed

Comp basis

recorded sales in the market